ALEESHA
BADKAR
Freelance & Digital Writer
Beauty - Health
Lifestyle - Entertainment
ABOUT ME
I'm a writer specialising in beauty, health, lifestyle, entertainment and digital.
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I am currently working as digital writer for woman&home, GoodtoKnow and WhatsOnTV, mainly writing celebrity and lifestyle news for each site, as well as the beauty pages for woman&home.
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Previously I worked as freelance digital writer at Women's Health, writing online beauty, health and fitness features. I have also freelanced with Stylist's Beauty Desk after completing a long stint as their Beauty intern.
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I have an MA in Magazine Journalism from City, University of London and a BA in English and Spanish from University of Leeds.
I am interested in beauty, health, lifestyle, travel and entertainment writing. Please don't hesitate to contact me for freelance work, commissions or just to get in touch.
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Aleesha
WORK EXPERIENCE
Present
woman&home | GoodtoKnow | WhatsOnTV, Digital Writer
Responsibilities are:
Covering celebrity, entertainment, beauty, health, wellbeing, fashion, travel, books, parenting and general lifestyle news across the four brands.
Looking after beauty pages for woman&home, including writing beauty news and features, commissioning beauty features to print team and optimising for Google.
Daily use of Google Trends, Google Analytics, Keyword Planner & Parse.ly.
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March - July 2019
GoodtoKnow, Digital Writer
Responsibilities were:
Writing news stories for the brand's website.
Writing lifestyle features for the site.
Updating features for SEO.
Creating and scheduling brand's recipes newsletter.
Contributing to brand's Facebook, Twitter and Pinterest pages.
Daily use of Google Trends and Keyword Planner.
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September 2018 - March 2019
GoodtoKnow, Social & SEO Writer
Responsibilities were:
Writing news pieces for the brand's social media pages.
Updating features for SEO.
Using Wordpress CMS daily.
August 2018
Stylist, Beauty Desk Cover
Responsibilities were:
Writing beauty section of the print magazine's Style List page.
Pitching and writing beauty news stories for the magazine's website.
Pitching and writing digital beauty features.
Editing beauty interns' digital beauty features for publication.
Arranging photography for beauty features.
Checking images and credits for beauty pages.
Sourcing images and samples for beauty pages.
Organising beauty team's calendar.
Ensuring smooth running of beauty desk.
Using CMS.
July - August 2018
GoodtoKnow, Freelance Social Media Writer
Responsibilities were:
Writing news pieces for the brand's social media pages.
Using Wordpress CMS daily.
November 2017 - April 2018
Women's Health, Freelance Digital Writer
Responsibilities were:
Writing beauty, health and fitness features.
Using CMS to upload content to the website & update old content.
Using Google Trends, Google Analytics and MOZ to analyse trends in order to improve SEO and increase website and page traffic.
August - November 2017
Stylist, Beauty Intern
Responsibilities were:
Managing team calendar.
Writing for Style List page and feature box outs.
Contributing to Stylist Magazine and Stylist Beauty Desk Instagram accounts.
Maintaining the beauty cupboard.
Pitching ideas, researching, and general beauty admin.
July - August 2017
Harper's Bazaar / Town & Country, Features Intern
Responsibilities were:
Writing for online.
Using CMS.
Transcribing, researching, and general admin.
April 2017
Women's Health, Beauty Intern
Responsibilities were:
Writing for print and online.
Using CMS.
Helping to organise the WH Beauty Awards.
Pitching ideas, transcribing, researching, and sourcing and organising products.
EDUCATION
2017 / June
City, University of London
MA Magazine Journalism
Merit
I developed advanced skills in reporting, interviewing, researching, news and features writing, magazine design, photography, subediting, multimedia editing, magazine production and social and digital journalism.
2014 / July
University of Leeds
BA English and Spanish
2:1, with a year abroad
I spent my year abroad at Universidad Complutense de Madrid, Spain, where I studied at the School of Economic Sciences and Business Studies.
SKILLS
Spanish speaking – full professional proficiency.
Competent using Photoshop, InDesign and iMovie.
Competent using various CMS including Wordpress, Desknet, Content Station, Taxi and Selligent Marketing Cloud.
Competent using Outlook, Google Drive, Google Trends, Google Analytics, Keyword Tool and Moz.
Photography AS Level.
Basic training in stage make-up.
Driving licence.