ALEESHA
BADKAR
Digital Shopping Writer
Beauty | Lifestyle
ABOUT ME
I'm a writer specialising in beauty, lifestyle and digital.
I am currently working as shopping writer for woman&home, where I cover shoppable features, news and deals, and specialise mainly in beauty. I also write beauty features for sister site My Imperfect Life.
Previously I worked as digital news writer for woman&home, GoodtoKnow and WhatsOnTV, where I covered everything from the newest beauty and fashion launches to the latest health and wellbeing advice, what the Royal Family were up and the whatever Netflix craze we were engrossed in each week.
Before that I freelanced as a digital writer for Women's Health, where I wrote online beauty, health and fitness features and freelanced with Stylist's Beauty Desk.
I have an MA in Magazine Journalism from City, University of London and a BA in English and Spanish from University of Leeds.
I am interested in beauty, lifestyle, travel and entertainment writing. Please don't hesitate to contact me for freelance work, commissions or just to get in touch.
Aleesha
WORK EXPERIENCE
Present
woman&home, Digital Shopping Writer
Responsibilities are:
Writing shoppable features, news and deals pieces covering beauty, fashion, health and lifestyle.
Regularly updating top-performing content for SEO purposes.
Building and scheduling weekend newsletter.
Daily use of Google Trends, Google Analytics, Keyword Planner, Keyword Tool, Google Search Console, Google Data Studio, Parse.ly, Fie Affiliate Widget Console & Photoshop.
July 2019 - August 2020
woman&home | GoodtoKnow | WhatsOnTV, Digital Writer
Responsibilities were:
Covering celebrity, entertainment, beauty, health, wellbeing, fashion, travel, books, parenting and general lifestyle news across the four brands (including breaking stories).
Looking after beauty pages for woman&home, including writing beauty news and features, commissioning beauty features to print team and optimising for Google.
Contributing to brands' Facebook and Twitter pages.
Managing team, compiling news list, editing stories and sending daily newsletter in news editor's absence.
Daily use of Google Trends, Google Analytics, Keyword Planner & Parse.ly.
March - July 2019
GoodtoKnow, Digital Writer
Responsibilities were:
Writing news stories for the brand's website.
Writing lifestyle features for the site.
Updating features for SEO.
Creating and scheduling weekly newsletter.
Contributing to brand's Facebook, Twitter and Pinterest pages.
Daily use of Google Trends and Keyword Planner.
September 2018 - March 2019
GoodtoKnow, Social & SEO Writer
Responsibilities were:
Writing news pieces for the brand's social media pages.
Updating features for SEO.
August 2018
Stylist, Beauty Desk Cover
Responsibilities were:
Writing beauty section of the print magazine's Style List page.
Pitching and writing digital beauty features and news stories.
Editing beauty interns' digital beauty features for publication.
Arranging photography for beauty features.
Checking images and credits for beauty pages.
Sourcing images and samples for beauty pages.
Organising beauty team's calendar.
Ensuring smooth running of beauty desk.
July - August 2018
GoodtoKnow, Freelance Social Media Writer
Responsibilities were:
Writing news pieces for the brand's social media pages.
November 2017 - April 2018
Women's Health, Freelance Digital Writer
Responsibilities were:
Writing beauty, health and fitness features.
Repurposing print content for digital use.
Update old website content.
Using Google Trends, Google Analytics and MOZ to analyse trends in order to improve SEO and increase website and page traffic.
August - November 2017
Stylist, Beauty Intern
Responsibilities were:
Managing team calendar.
Writing for Style List page and feature box outs.
Contributing to Stylist Magazine and Stylist Beauty Desk Instagram accounts.
Maintaining the beauty cupboard.
Pitching ideas, researching, and general beauty admin.
July - August 2017
Harper's Bazaar / Town & Country, Features Intern
Responsibilities were:
Writing small pieces for online.
Transcribing, researching, and general admin.
April 2017
Women's Health, Beauty Intern
Responsibilities were:
Writing beauty news and roundups for print and online.
Helping to organise the WH Beauty Awards.
Pitching ideas, transcribing, researching, and sourcing and organising products.
EDUCATION
2017 / June
City, University of London
MA Magazine Journalism
Merit
I developed advanced skills in reporting, interviewing, researching, news and features writing, magazine design, photography, subediting, multimedia editing, magazine production and social and digital journalism.
2014 / July
University of Leeds
BA English and Spanish
2:1, with a year abroad
I spent my year abroad at Universidad Complutense de Madrid, Spain, where I studied at the School of Economic Sciences and Business Studies.
SKILLS
Spanish speaking – full professional proficiency.
Competent using creative tools including: Photoshop, InDesign and iMovie.
Competent using digital tools including: various CMS (including Wordpress and Vanilla), Desknet, Content Station, Taxi, Selligent Marketing Cloud, Fie Affiliate Widget Console, Outlook and Google Workspace.
Competent using SEO tools including: Google Trends, Google Analytics, Keyword Tool and Parse.ly.
Photography AS Level.
Basic training in stage make-up.
Driving licence.