ALEESHA
BADKAR
Editor | Digital Content Strategist
Beauty ~ Lifestyle ~ Shopping
ABOUT ME
I'm a digital journalist specialising in beauty, fashion, lifestyle and shopping/eCommerce, with skills and experience in growing traffic and eComm revenue, team leadership and project and content management.
I currently work as Digital Beauty Editor at woman&home where I look after the entire site channel. Previously I was Deputy Editor/Beauty & Fashion Editor for My Imperfect Life, a Future PLC publication, where I also managed the eCommerce strategy and produced overall website growth.
In the past, I have worked on a number of women’s lifestyle brands including, Goodto, Women's Health and Stylist.
I have an MA in Magazine Journalism from City, University of London, a BA in English and Spanish from University of Leeds and a L3 Team Leader qualification from the Chartered Management Institute.
Please don't hesitate to contact me via website, email or social media.
Aleesha
WORK EXPERIENCE
Digital Beauty Editor
- woman&home | October 2023 – Present
Deputy Editor / Beauty & Fashion Editor
- My Imperfect Life | March 2022 – September 2023
Digital Shopping Writer
- woman&home | August 2020 – March 2022
Digital News Writer
- woman&home, GoodtoKnow, WhatsOnTV | July 2019 – August 2020
Digital Writer
- GoodtoKnow | March – July 2019
Social & SEO Writer
- GoodtoKnow | September 2018 – March 2019
Social Media Writer
- GoodtoKnow | July – August 2018
Digital Writer
- Women's Health | November 2017 – April 2018
EDUCATION
2017 / June
City, University of London
MA Magazine Journalism
Merit
2014 / July
University of Leeds
BA English and Spanish
2:1, with a year abroad
I spent my year abroad at Universidad Complutense de Madrid, Spain, where I studied at the School of Economic Sciences and Business Studies.
SKILLS
Awards—Shortlisted for AOP Digital Publishing Award 2020 for work on the w&h/GTK/WOTV digital news team.
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Spanish speaking—professional working proficiency.
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Editorial skills: editing, subbing, commissioning, content planning.
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Creative tools: Photoshop, Canva, InDesign and iMovie.
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Digital tools: various CMS systems, Outlook and Google Workspace.
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SEO and analytics tools: Google Trends, Google Analytics, Google Search Console, Google Keyword Planner, Keyword Tool (.io), Parse.ly and Google Data Studio.
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Marketing tools: Selligent Marketing Cloud, Smartbrief and Fie Affiliate Widget Console (Future’s internal system).
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Planning tools: Google Sheets, Desknet, Content Station, Trello.
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Driving licence.
