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Digital Journalist

Beauty | Lifestyle | Shopping
About Me


I'm a digital journalist specialising in beauty, lifestyle and shopping/eCommerce.

I am currently working as deputy editor for My Imperfect Life (Future plc.) where I look after the beauty, fashion and eCommerce pages. Previously I was shopping writer for woman&home, where I covered shoppable features across beauty, fashion, health and lifestyle.

 In the past, I worked as digital news writer for woman&home, GoodtoKnow and WhatsOnTV, where I covered everything from the newest beauty and fashion launches to the latest health and wellbeing advice, entertainment and the Royal Family. I have also worked as freelance digital writer for Women's Health—where I wrote online beauty, health and fitness features—and freelanced with Stylist's Beauty Desk.

I have an MA in Magazine Journalism from City, University of London and a BA in English and Spanish from University of Leeds.


Please don't hesitate to contact me via website, email or social media.


Work Experience



My Imperfect Life | Acting Deputy Editor

Responsibilities are:

Looking after beauty and fashion channels.

Developing eCommerce strategy.

Commissioning beauty, fashion and eCommerce content.

August 2020 - March 2022

woman&home | Digital Shopping Writer

Responsibilities were:

Working on increasing sitewide eComm revenue by ensuring that all eComm content across site was high-quality and strategic, monitoring its performance and supporting team in using internal affiliate system.

Increasing traffic to shoppable features.

Expanding gift guide section.

Writing and optimising shoppable features and guides across beauty, fashion, health and lifestyle.

Managing sponsored content and maintaining relationships with sponsors.

Regularly updating top-performing shoppable content for traffic-driving purposes.

Increasing traffic on essential content by building and sending editorial newsletter.

Training team members in software use.

July 2019 - August 2020

woman&home, GoodtoKnow, WhatsOnTV | Digital Writer

Responsibilities were:

Increasing UPVs across all five woman&home news channels (royal, entertainment, beauty, fashion, health & wellbeing) by an average of 291% YOY and on GoodtoKnow news content by 642% YOY after working closely with Digital News Editor to build a news strategy and develop a new team process.

Developing beauty content plan around strong beauty news angles and shoppable trend pieces by working with print beauty team on editing and optimising the content for SEO.

Covering news across the four brands (including breaking stories).

Contributing to brands' social pages.

Managing team, compiling news list, editing stories and sending daily newsletter in news editor's absence.

March - July 2019

GoodtoKnow | Digital Writer

Responsibilities were:

Writing news stories for the brand's website.

Writing lifestyle features for the site.

Updating features for SEO.

Creating and scheduling weekly newsletter.

Contributing to brand's Facebook, Twitter and Pinterest pages.

Daily use of Google Trends and Keyword Planner.

September 2018 - March 2019

GoodtoKnow | Social & SEO Writer

Responsibilities were:

Writing news pieces for the brand's social media pages.

Updating features for SEO.

August 2018

Stylist | Beauty Desk Cover

Responsibilities were:

Writing beauty section of the print magazine's Style List page.

Pitching and writing digital beauty features and news stories.

Editing beauty interns' digital beauty features for publication.

Arranging photography for beauty features.

Checking images and credits for beauty pages.

Sourcing images and samples for beauty pages.

Organising beauty team's calendar.

Ensuring smooth running of beauty desk.

July - August 2018

GoodtoKnow | Freelance Social Media Writer

Responsibilities were:

Writing news pieces for the brand's social media pages.

November 2017 - April 2018

Women's Health | Freelance Digital Writer

Responsibilities were:

Writing beauty, health and fitness features.

Repurposing print content for digital use.

Update old website content.

Using Google Trends, Google Analytics and MOZ to analyse trends in order to improve SEO and increase website and page traffic.

August - November 2017

Stylist | Beauty Intern

Responsibilities were:

Writing for Style List page and feature box outs.

Contributing to Stylist Magazine and Stylist Beauty Desk Instagram accounts.

Pitching ideas and researching features.

General beauty admin.



2017 / June

City, University of London

MA Magazine Journalism


I developed advanced skills in reporting, interviewing, researching, news and features writing, magazine design, photography, subediting, multimedia editing, magazine production and social and digital journalism.

2014 / July

University of Leeds

BA English and Spanish

2:1, with a year abroad

I spent my year abroad at Universidad Complutense de Madrid, Spain, where I studied at the School of Economic Sciences and Business Studies.


Awards—Shortlisted for AOP Digital Publishing Award 2020 for work on the w&h/GTK/WOTV digital news team.


Spanish speaking—professional working proficiency.


Editorial skills include: editing, subbing, commissioning, content planning.


Creative tools—competent using: Photoshop, Canva, InDesign and iMovie.


Digital tools—competent using: various CMS (including Wordpress and Vanilla), Outlook and Google Workspace.


SEO and analytics tools—competent using: Google Trends, Google Analytics, Google Search Console, Google Keyword Planner, Keyword Tool (.io), and Google Data Studio.


Marketing tools—competent using: Taxi, Selligent Marketing Cloud and Fie Affiliate Widget Console (Future’s internal system).


Planning tools—competent using: Google Sheets, Desknet, Content Station, Trello.


Driving licence.

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