ALEESHA
BADKAR
Digital Journalist
Beauty | Lifestyle | Shopping
ABOUT ME
I'm a digital journalist specialising in beauty, fashion, lifestyle and shopping/eCommerce, with skills and experience in traffic and eComm revenue growth, team leadership and project and content management.
I currently work as Digital Beauty Editor at woman&home where I look after the entire site channel. Previously I was Deputy Editor/Beauty & Fashion Editor for My Imperfect Life (Future plc.) where I also looked after the eCommerce pages.
In the past, I have worked on a number of women’s lifestyle brands including, Goodto, Women's Health and Stylist.
I have an MA in Magazine Journalism from City, University of London, a BA in English and Spanish from University of Leeds and a L3 Team Leader qualification from the Chartered Management Institute.
Please don't hesitate to contact me via website, email or social media.
Aleesha
WORK EXPERIENCE
October 2023 - Present
woman&home | Digital Beauty Editor
I am currently working as Digital Beauty Editor for woman&home in an acting capacity.
March 2022 - September 2023
My Imperfect Life | Deputy Editor / Beauty & Fashion Editor
I worked as Deputy Editor for My Imperfect Life, where I headed up the beauty and fashion verticals and looked after eCommerce content.
August 2020 - March 2022
woman&home | Digital Shopping Writer
July 2019 - August 2020
woman&home, GoodtoKnow, WhatsOnTV | Digital Writer
March - July 2019
GoodtoKnow | Digital Writer
September 2018 - March 2019
GoodtoKnow | Social & SEO Writer
August 2018
Stylist | Beauty Desk Cover
July - August 2018
GoodtoKnow | Social Media Writer
November 2017 - April 2018
Women's Health | Digital Writer
August - November 2017
Stylist | Beauty Intern
Further details available upon request
EDUCATION
2017 / June
City, University of London
MA Magazine Journalism
Merit
I developed advanced skills in reporting, interviewing, researching, news and features writing, magazine design, photography, subediting, multimedia editing, magazine production and social and digital journalism.
2014 / July
University of Leeds
BA English and Spanish
2:1, with a year abroad
I spent my year abroad at Universidad Complutense de Madrid, Spain, where I studied at the School of Economic Sciences and Business Studies.
SKILLS
Awards—Shortlisted for AOP Digital Publishing Award 2020 for work on the w&h/GTK/WOTV digital news team.
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Spanish speaking—professional working proficiency.
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Editorial skills include: editing, subbing, commissioning, content planning.
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Creative tools—competent using: Photoshop, Canva, InDesign and iMovie.
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Digital tools—competent using: various CMS (including Wordpress and Vanilla), Outlook and Google Workspace.
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SEO and analytics tools—competent using: Google Trends, Google Analytics, Google Search Console, Google Keyword Planner, Keyword Tool (.io), Parse.ly and Google Data Studio.
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Marketing tools—competent using: Taxi, Selligent Marketing Cloud and Fie Affiliate Widget Console (Future’s internal system).
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Planning tools—competent using: Google Sheets, Desknet, Content Station, Trello.
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Driving licence.